Tel-Aviv Poetry Festival
A visual identity built around the Hebrew typeface Frank Rühl – a font deeply rooted in the visual language of Hebrew poetry – using typography as both message and image, combined with a delicate red embroidery thread that runs through the design, echoing the intimacy, patience, and hand-crafted nature of writing poetry itself.
By composing type as form, rhythm, and texture, the project invites the viewer to feel the poetry, not just read it. The result is a minimalist yet expressive visual language, where typography becomes both image and emotion.
Technique: Embroidery and ink on paper.
